ABOUT
Sirion Design Ltd is a design company based in Cambridge, Waikato.
We provide print and web design services to clients in New Zealand, Australia, USA and UK across a wide range of industries, specialising in small to medium businesses.
Kia ora. I’m Phil Dean, and I started Sirion Design in 2020 when I moved back to Aotearoa New Zealand. Sometimes I employ some staff to assist on busy projects, but for the most part Sirion Design is me.
There are two versions of this About thing really. There’s the version that the world of LinkedIn etc thinks I should have, full of buzzwords and corporate fluff. I generally find this kind of writing somewhat depressing, but hey some people seem to love it, and it’s dead easy once you get in the right mindset.
I mean I guess this example tells you what I do, but it doesn’t seem like a real reflection of me:
Hello! I’m Phil Dean and I began Sirion Design in 2020 with the aim of providing quality bespoke design services for print and web.
With a rich background spanning various industries — from engineering, training and manufacturing to finance, music and film — I bring a unique perspective to every project. My journey through different roles and countries has equipped me with a deep understanding of business operations, allowing me to quickly grasp your needs and deliver solutions that make a difference.
My design philosophy is simple: keep it bold, clear, and straightforward. Whether you’re navigating a website, flipping through a catalogue, or reading an email newsletter, I ensure your customers find what they’re looking for with ease. This approach guides my work, enhances user experience and also drives your business goals.
Specializing in the engineering sector for half of my career, I’ve developed a knack for simplifying complex concepts. From hydraulics to power transmission, I’ve successfully translated intricate product details into accessible, engaging designs for websites and catalogues. My goal is to make the complex simple and the simple compelling.
Communication, and understanding customer requirements, is key in my process – in my experience, this is the single most important factor in getting a great result!
I’m also published author and songwriter with a degree in English Language – I even wrote a Technical Writing Skills course for a training company! I can write or edit your copy to the highest standard, including SEO-optimised content.
Here’s a snapshot of the tools and skills I bring to the table:
Web Design: WordPress, including backend tasks like domain setup, email configuration, platform updates, plugin maintenance, and security enhancements.
Graphic Design: Adobe InDesign, Photoshop, Illustrator
Copywriting: Writing, editing and proofing.
I’m here to help you communicate your message clearly and effectively. Whether you’re looking to revamp your website, create a stunning catalogue, or launch an email marketing campaign, I’m ready to bring your vision to life.
But that’s not really me.
I like creating stuff. I really like creating stuff like songs, music, stories and pictures, and I do that when I’m not doing this. But I also like creating pretty much anything, and I get a huge amount of satisfaction from making a nice looking website that is easy to use, or producing a 400 page catalogue – full of technical data and ostensibly dull items – as an aesthetically pleasing document that is both functional and attractive.
I’ve worked across an absurd amount of different industries in my time, and in my experience the same principles apply in all of them – communicate clearly and everything becomes a lot easier.
Drop me a line if you wanna chat about your project.