Hello! I’m Phil Dean and I began Sirion Design in 2020 with the aim of providing quality bespoke design services for print and web.

With a rich background spanning various industries — from engineering, training and manufacturing to finance, music and film — I bring a unique perspective to every project. My journey through different roles and countries has equipped me with a deep understanding of business operations, allowing me to quickly grasp your needs and deliver solutions that make a difference.

My design philosophy is simple: keep it bold, clear, and straightforward. Whether you’re navigating a website, flipping through a catalogue, or reading an email newsletter, I ensure your customers find what they’re looking for with ease. This approach guides my work, enhances user experience and also drives your business goals.

Specializing in the engineering sector for half of my career, I’ve developed a knack for simplifying complex concepts. From hydraulics to power transmission, I’ve successfully translated intricate product details into accessible, engaging designs for websites and catalogues. My goal is to make the complex simple and the simple compelling.

Communication, and understanding customer requirements, is key in my process – in my experience, this is the single most important factor in getting a great result!

I’m also published author and songwriter with an excellent grasp of English language and grammar conventions – I even wrote a Technical Writing Skills course for a training company! I can write or edit your copy to the highest standard, including SEO-optimised content.

Here’s a snapshot of the tools and skills I bring to the table:

• Web Design: WordPress, including backend tasks like domain setup, email configuration, platform updates, plugin maintenance, and security enhancements.

• Graphic Design: Adobe InDesign, Photoshop, Illustrator

• Copywriting: Writing, editing and proofing.

I’m here to help you communicate your message clearly and effectively. Whether you’re looking to revamp your website, create a stunning catalogue, or launch an email marketing campaign, I’m ready to bring your vision to life.